What is SEO and why is it important
SEO means - Search Engine Optimization. This helps you to get a better rank in SERPs and increase the number of visitors to your site.
If you publish quality content on your blog but do not do SEO, then your website will not be visible in the search results.
When users search for anything, the search engine will not be able to list your site in SERPs. This means that it will be very difficult to get traffic to your website without SEO.
What are the types of SEO
There are two types of SEO,
On-Page SEO
Optimizing content quality, keywords, titles, tags, keyword research, etc. is called On-Page SEO. Without On-Page SEO, no website or blog can rank in search engines, no matter how good content you write.
Off-page SEO
In this SEO process, link building and promotions are involved.
But here I will only talk about on-page SEO techniques!
On-Page SEO Techniques
On-Page SEO is a process in which we optimize the content title, permalink, meta description, website loading speed, alt tag, etc. So that content can get the first rank in SERPs.
For this you do not need to work hard, you have to follow some tips and procedures. And finally, you will be able to get good traffic to your website.
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1. Focus on Content Quality
This is the first and important step. Always write unique, interesting, and something new on your blog.
If you do not write Quality Content, the reader will not stay on your blog for long and they will leave your blog soon. Also, Google does not rank low-quality content.
When Google ranks content, it uses different types of Ranking factors. But content quality is still very important.
2. Optimize Your Title
Your blog post title is a very important aspect of page SEO optimization. When search engines crawl your content, they crawl many things - one of them is the title.
Also, it makes a deep impact on visitors. If your title does not attract visitors, they will never click on your content. No matter how good your article is.
Always try to put your main keyword at the beginning of the title. Sometimes it can happen that if you have trouble keeping it in the beginning, then you can put it in the middle. It helps search engines understand - what your content is about.
3. The Length of Your Content
Long articles are much better than short articles. Lengthy articles perform better in search engines.
You must have understood well by looking at the image. So always try to write detailed, high-quality, and lengthy posts. But keep in mind one thing, do not write rubbish in it to increase the length of your content.
4. Create SEO Friendly URLs for Your Blog Post
Always keep your post URL short and add your main keywords to it. This helps search engines understand what your post is about.
Do not use special characters, symbols, brackets, commas in the URL.
Always try to create short and readable URLs. Long URLs are not fully visible in search results.
5. Keyword Research Before Writing Post
Keyword research is an important part of on-page SEO. If you write unique and very useful articles on your blog but do not do keyword research, then your articles will not rank in SERPs.
Some many great tools and websites can help you find good keywords related to your article. Here I made a list of some of the best Keyword Research Tools that you can use.
Always use keywords with low competition and high searches for your article and for this you can use Google AdWords Keyword Planner.
6. Use Long Tail Keywords for your article.
Long Tail Keywords play an important role in increasing website traffic. They are highly targeted.
Benefits of using Long Tail Keywords
Less competition.
Better conversion rates.
They rank well in search results.
Helps in getting more traffic from search engines.
7. Optimize Your Images
Many bloggers ignore image optimization. They do not use proper names and ALT tags for their images which is against on-page SEO optimization.
Before uploading your images, always use the appropriate name for them. And you can use your focus keyword for the ALT tag. Here is a guide - How to do Images Optimization for SE
Also, if you use a lot of images for your content, then
resize and compress. This reduces your image size and improves your site load time.
8. Avoid Keyword Stuffing
Keyword stuffing creates a bad user experience for readers and at the same time, Google does not like it at all.
You may think that using too many keywords in a blog post will bring more traffic to your blog, but it has the opposite effect. This technique leads your site to penalties.
Your post should have a keyword density of up to 1% -2%.
9. Make Your Site Mobile Friendly
This is very important so first check that your site is mobile friendly. If your site is not Mobile Friendly, then Google will reduce your ranking and your site will not perform well for mobile search, which means it will not be able to rank well.
60% to 70% of Searches are now done on mobile devices. Therefore make sure that your website looks good on mobile devices and performs better.
You can use Google's Mobile Testing Tool to check whether your website or blog is Mobile-Friendly. If not, then you need to install a responsive WordPress theme.
10. Add your focus keyword to the first 100 words
Use the Focus keyword once in the 100 words of the beginning of the article. It helps Google understand what your content is about.
Also, your link important articles in the first paragraph of the content. This makes your content more SEO friendly and your content performs better in SERPs.